Cell Site & Cell Tower Business 101
WWW.CELLTOWERHELP.COM 407.476.3838 Everyone wants to get paid what they’re worth. Whether it’s based on principle or pride, it irritates us when someone else gets a better deal, or we lose out to someone who undercuts our asking price. While we hold something’s worth as an absolute, we have often come to this determination by a subjective, mind’s eye calculation of what is commonly referred to as “the going rate.” For cell site landlords, the determination of worth goes something like this: “My uncle is making $1,650 a month on his cell site lease and my site is in a much better location than his so I should be getting $1,800.” Landlords are often angered when they are told that’s not the rate that the tenant wants to pay. They think they’re getting gypped. They don’t understand why this tenant is not honoring the going rate. And therein lies the problem: never confuse the “going rate” with the “market rate.” The last house to sell on my street almost a year ago ...